Straight2Market 2025

Accelerating the commercialisation of impactful food innovations. 

The EIT Food S2M 2025 program is designed to support startups, entrepreneurs, and students in launching or testing innovative food products and technologies that contribute to a healthier, more sustainable food system. The program enables proofs of concept (PoCs), consumer testing, mentoring, and market launch support.

Key Objectives

• Support the market launch of new or significantly improved food products
• Facilitate PoCs between startups and retailers
• Help entrepreneurs refine and test MVPs
• Offer students tailored mentorship to engage with retailers
• Drive innovation aligned with EIT Food’s Missions, including health, sustainability, and circular food systems

Who Can Apply? 

• Startups / SMEs / Scaleups: Must offer near-to-market, nutritionally or environmentally improved food products or tech solutions
• Entrepreneurs: With an MVP (not yet incorporated) and planning to launch by Dec 2025
• Students: EIT Food Alumni and university-level students (non-funded) for mentoring only

Apply Here